August 05, 2007

Eagles Brand Number One

In the NFL, the Philadelphia Eagles take the top spot with a 113% gain in brand value, to $90 million. Bad-boy receiver Terrell Owens was shipped out to the Dallas Cowboys before last season, allowing the fans and media to focus on quarterback and team leader Donovan McNabb, one of the league's best people and images.

This was a smart business move by Eagles owner Jeff Lurie, because McNabb will continue to get the City of Brotherly Love plenty of positive media attention and help the team sell lots of merchandise. Meanwhile, Owens has been nothing short of an embarrassment to the Cowboys, and his selfish antics factored into the departure of future Hall of Fame coach Bill Parcells after last season. The team is now worth $1 billion, fifth in the NFL. []

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